“There is nothing quite so useless as doing with great efficiency
something that should not be done at all.” 
– Peter Drucker

In today’s episode I’m going to challenge what I see as a religion in business… The religion of scale. Scaling has it’s benefits, but has it’s shortcomings as well. I call this a religion because entrepreneurs tend to have very strong attachments to this view point and get very defensive about it.

Selected Links & References:
People mentioned in this episode:
Philip Mckernan
Peter Drucker
Seth Godin

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